While Ecuador has long been renowned as a coffee-producing nation, there needs to be more clarity regarding local consumption. It's a humorous paradox that many Ecuadorians are sipping cups of instant coffee from supermarket shelves while their homegrown coffee beans are exported and celebrated worldwide. The consequences of this disconnect extend beyond taste preferences.
Foreign exporters are crucial in connecting Ecuadorian coffee to the global market. However, the dynamics of this relationship can sometimes be uneven, with exporters offering lower prices for the beans. Despite this, many Ecuadorian producers maintain long-term collaborations, believing in the potential for fairer trade in the future.
Due to limited visibility, Berlin coffee producers need help maintaining quality control and positioning their products in the market. As the demand for specialty coffee grows, it becomes increasingly crucial for Ecuadorian coffee producers to gain better visibility into the entire supply chain.