The lush regions where coffee is grown are susceptible to various natural disasters, such as floods, droughts, and landslides. These events can destroy entire coffee plantations, resulting in substantial financial losses for the farmers.
When a natural disaster strikes, the work done on the fields goes to waste, and the farmers lose their crops and the investment of time, labor, and resources. This can have a devastating impact on their livelihoods and the overall economic stability of the coffee industry in Ecuador.
Nature can be unpredictable, but we're learning to dance with her in harmony. To mitigate the financial impact of natural disasters, Ecuadorian coffee producers are increasingly implementing measures such as diversification of crops and sustainable farming practices.