Once the beans are harvested, Ecuadorian coffee producers often lose visibility of what happens next, unable to trace their coffee's exact path from the farm to the cup. This lack of transparency poses obstacles regarding quality control and market positioning.
The limited visibility for coffee producers has implications for quality control and market positioning. With a clear understanding of how their beans are handled, it becomes easier for producers to maintain consistent quality standards. As a result, they may face challenges in meeting the ever-increasing demands of discerning consumers who seek premium and traceable coffee experiences.
As the demand for specialty coffee grows, it becomes increasingly crucial for Ecuadorian coffee producers to gain better visibility into the entire supply chain.